Latest News

  • Triumph and Dress for Success Partner to Empower Female Self Confidence
  • Time Out For Mum Competition Winner Announced
  • Learn How to Dress for Your Body Shape
  • Triumph's flagship store opens at Westfield Carindale
  • Mercedes Benz Fashion Festival Talulah Show
  • TIA International Winner 2011
  • Rosemount Fashion Week
  • Shape Ambassadors Announced
  • Triumph joins forces with Talulah
Triumph and Dress for Success Partner to Empower Female Self Confidence
It is a well-known fact that the large majority of women are wearing the incorrect sized bra. Latest research places it at 8 out of 10. The unfortunate truth is that for many women who are going through personal struggles or unemployment, purchasing a quality bra that fits them perfectly is either unattainable or unaffordable.

Triumph have partnered with Dress for Success for a campaign taking place within Specialty Lingerie stores across Australia and New Zealand. Dress for Success is part of a global movement for change, empowering women to obtain safer and better futures. Empowering female self-confidence is at the heart of the Triumph brand. We understand that underwear plays a much greater role than support and modesty. Properly fitting underwear makes you stand taller and feel a great sense of confidence.

Until 19 April 2015, Triumph will donate one bra to Dress for Success for every 20 bras purchased by participating specialty stores across Australia and New Zealand. The donation value is estimated to be $50,000. “This partnership aims to raise much needed awareness of the Dress for Success charity, as well as encourage consumers to get involved, get fitted and contribute to the donation of lingerie” says Nicola Hodgson, Head of Brand for Triumph Australia and New Zealand.

The mission of Dress for Success is to promote economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. The charity provides each client with an interview suitable head to toe outfit to ensure they feel confident and accepted. 

“Attending an interview after years out of work or for the first time is a daunting experience for many of the women we serve. You can never underestimate how much of a confidence boost this beautiful Triumph lingerie will offer these women and how this will contribute to helping them transform their lives” says Sue Lewis-O’Halloran, Regional Director of Australia and New Zealand for Dress for Success Worldwide. 

Triumph expert bra fitters will pass on their knowledge and expertise to Dress for Success volunteers so they are able to fit clients into the perfect bra for them.  This bra will enhance their interview outfit to ensure they look polished and sophisticated.

To be involved in supporting Dress for Success, simply visit a participating Specialty Lingerie store to make your next Triumph lingerie purchase. For a full listing of participating specialty stores see the attached PDF.


Time Out For Mum Competition Winner Announced
Mums and Daughters all over Australia jumped at the chance to go in the draw to win a luxurious prize in our Time Out For Mum Competition.  The prize was a beautiful Longines Dolce Vita with diamonds Ladies Watch valued at $4750.


Our congratulations go to Helen A from Victoria who was the first entry drawn.


Click here to sign up to Triumph's e-newsletter or follow us on Facebook to keep up to date with future competitions and give-aways.

Learn How to Dress for Your Body Shape
Research conducted by Triumph Australia reveals that over 80% of women are unhappy with their body shape.

While we can't change your shape, we can show you how lingerie can provide control and shape in all the right places - enhancing the body parts we love and minimizing or altering those we don't.

Register today to be a guest at our exclusive Body Shape Workshop where leading fashion stylist Kellie Alderman will team up with Triumph brastylists to guide you in how to dress for your shape and find lingerie solutions that work for YOU. Every guest will receive a fabulous voucher to spend at Myer Melbourne on the day. 

Spend $75 or more and save 30% on full price Triumph Merchandise. 

Where: Myer Melbourne City Store, Mural Hall (Level 6), 314-336 Bourke St, Melbourne

When: Tuesday May 7, 2013

To Register: Phone - Holly Ovenden on 07 3906 9213 or email -

Terms and Conditions apply: Voucher is only available for use on Tuesday May 7, 2013 only. 
Triumph's flagship store opens at Westfield Carindale
Famous for shaping women since 1886, Triumph is a world leader in intimate apparel. Triumph is renowned for providing alluring lingerie that suits every woman's size, shape and lifestyle.


In exciting news, our flagship store has opened at Westfield Carindale. An enticing mix of on trend fashion styles and everyday favourites are available from brands Triumph, sloggi®, triaction®, Valisere and Essence.


A visit to Triumph will have women all over Brisbane raving not only about the stunning lingerie but also for the way the lingerie makes them look and feel - desirable, fashionable and confidently sexy.


All staff are professionally trained brastylists. They will be able to recommend styles that suit each woman and will ensure a perfect fit is achieved. National Retail Manager Lisa Broadby says, 'our staff have been trained to the highest standard and have a great eye for fitting the right size lingerie'. 'Wearing the right lingerie makes an enormous difference to the look of your outerwear and is an area in which we can really make a difference', continues Broadby.


Visit Westfield Carindale this Saturday 6 October to see triaction® brand ambassador Michelle Bridges give her tips for a healthy summer. Michelle will be appearing centre stage at 11am and will then be at the Triumph store from 12pm to 3pm for autographs and book signings. To celebrate the opening of Triumph Carindale there is also a host of opening specials and offers. Visit Triumph Carindale for details.

Mercedes Benz Fashion Festival Talulah Show
The Mercedes Benz Fashion Festival Brisbane kicked off on Saturday 20 August with the Australian fashion label, Talulah, showcasing their summer and cruise 2011/12 collections.


The much anticipated cruise 2011/12 la révélation collection was seen for the first time by the audience of 1000 fashion consumers and media. Rigor with sensuality was the focus introduced with elements of plaiting, pleating, frilling and suede binding combined to create a powerful statement. Detailing and strong colour combinations gave the collection an energetic charge.


Triumph International assisted with the styling of the show, contributing inner wear to compliment the showcased fashion.

TIA International Winner 2011
The finale of this year's Triumph inspiration award took place on 12 April 2011, during the Berlin fashion week. In a festive fashion show with 500 invited international guests from the business, fashion and society industries at the E-Werk in Berlin, 37 students from just as many countries presented their lingerie creations with which had already won the state-wide contests. All designs have been inspired by the design theme "125 years of celebrating women", chosen for the occasion of the 125th anniversary Triumph is celebrating this year.


The Award was hosted by the famous British TV and radio presenter George Lamb and judged by a top-class panel: model Lily Cole, the star photographer Ellen von Unwerth, the model and photographer as well as face and ambassador of Triumph Essence Helena Christensen, the international singer Coco Lee, the owner and CEO of the Premium Exhibition GmbH Anita Tillmann and Jos Berry who is Brand Executive Director for Triumph.


At 10pm and after the preview of Triumph's Spring / Summer 2012 Shape Sensation collection the big moment had finally arrived: The jury returned from their secreet ballot and George Lamb announced the winner of the TIA 2011.


The winners of the TIA 2011 are:
1st place: Boglárka Bódis from Hungary with the design Les Fleurs du Mal
2nd place: Nurten Yüksel from Turkey with the creation Hezârfen
3rd place: Diana Bobina from Romania with the creation AVA 1236


Boglárka Bódis was visibly touched and moved when her winning design was presented on the runway for the grand finale. “I still can’t believe that I won! The past days were so exciting – and I am very proud that “Les Fleurs du Mal” impressed the judges the most!”, said the 35-year-old winner.


The international young talent contest took place for the fourth time after already having been held in Beijing, Milan and London. The Triumph Inspiration Award is endowed with a € 15,000 cash prize as well as the commercial realization of the winning design.


More than 2,100 young designers from all over the world participated in this year’s Triumph Inspiration Award to follow in the footsteps of Nikolay Bozhilov from Bulgaria who won the award last year. The commercialized version of his design “Morphology” will be available at selected Triumph boutiques and department stores from July 2011.

Rosemount Fashion Week

Talulah is one of Australia's hottest fashion labels right now and Triumph were very proud to sponsor their first stand alone show at Rosemount Australia Fashion Week on May 4. The show received rave reviews from Australian and overseas fashion media and buyers. Among the highlights for Talulah was take up of the brand from Shopbop - a US online store. Briefs from Triumph's Shape Sensation range were featured in the show.

Shape Ambassadors Announced

Six women have been crowned official Triumph Shape Ambassadors.


On April 29, Triumph and marie claire hosted a special event in Martin Place which saw 18 women from around Australia and NZ appear onstage as part of Triumph's Shape Ambassador Competition. Six women were crowned Shape Ambassadors and will represent their shape in an upcoming advertising campaign in marie claire.


Fifi Box hosted the live event, with Kate Harrowsmith, marie claire's Fashion Editor, Karen Ashley, Triumph’s Head of Sales & Marketing, and Leona Edmiston offering industry tips and tricks on dressing for your shape.


We are proud to announce the winners:


Nicole Erickson – QLD – Botticelli

Ashleigh Rossetto – NSW – DaVinci

Julie Nolan – NZ – Matisse

Alicia Cleland – NSW – Raphael

Anna Nicholas – NSW – Rembrandt

Kate Tarrant – NSW – Rubens


View the Triumph Shape Ambassadors video highlighting full competition details and final event coverage!


For more information, visit

Triumph joins forces with Talulah

Triumph are delighted to announce that they will support fashion label Talulah in 2011.  Talulah is a unique Australian fashion brand created by award winning designer, Kelli Wharton.

Talulah’s style is Feminine, Bold and Flirtatious with a touch of sparkle.

Triumph International will be supporting Talulah’s showcases at this year’s Rosemount Australian Fashion Week and at other major events on the fashion calendar. Talulah’s designer and founder, Kelli Wharton will be working with Triumph on the launch of their latest product range and has been invited to join the judging panel of the Triumph Inspiration Awards.

Kelli is thrilled to be working with such an iconic company. “I started out designing lingerie for boutique clients so I have developed a real appreciation for the importance of complimentary lingerie” Kelli says. “I am looking forward to working with the team at Triumph International and being involved with the Triumph Inspiration Awards, supporting emerging talent in lingerie design.”