Magic Wire
our biggest innovation yet

Now every woman (in up to G cup) can have amazing support that feels sensational from a super light and flexible silicon underwire. Our biggest innovation of the last 128 years. See how the magic works:

What does Magic Wire feel like?


Super support you can’t feel up to a G cup.

Magic Wire is made from a silicon wire that’s ultra-light, giving you a feeling of complete freedom, with all the support and shape of an underwired bra.

Sari Cavanna

Head of Brand Management Triumph

"It is our goal at Triumph to offer women the best fit experience ever...the Magic Wire is our biggest innovation yet."


So flexible, it feels like a second skin and can't be seen under the tighest clothing

The flexible silicon underwire moves with your body, so it won't dig, poke or irritate you. You'll only feel the softest fabric against your skin.

Find Magic Wire in...

  • Body Make Up Collection

    The Body Make-Up Magic Wire bra. In two-tone animal print on a delicate jacquard lace. Wear the softest fabric and unbelievable ultra-light support from our big innovation, the Magic Wire.

    With flat seams for invisiblity under your clothes. Available up to a G cup. Pair with low slung matching hipster brief. Available in more colors

  • Contouring Sensation Collection

    Contouring Sensation bra with Magic Wire chic black with artfully placed contrasting lace details. Our innovative new Magic Wire provides weighless support that feels sensational.

    In sizes up to a G cup, this bra is your essential to everyday comfort and stylish look. Complement the look with our scallop-shaped lace lined high waist panty that smoothens out your tummy and bum. Available in Nude Beige too

  • Body Make Up Collection

    The Body Make-Up Magic Wire bra in chic black. Try an incredible innovation, our new Magic Wire.

    Feel weightless support with all the freedom and flexibility you could wish for - and seams that ensure maximum invisibility under clothes. Available up to a G cup. Match with our classic black tai brief. Available in more colors


Beautiful lift and support with a barely-there feeling

Get a stunning lift of a wired bra with the feeling of none from our Magic Wire! Side bone support will make you feel even more supported for any day, all day.