Introduced in 2008, a new modern Triumph logo is at the core of a completely new corporate design with which Triumph engages more directly with its consumers and their wishes and desires. Current advertising campaigns, shot by internationally reknown photographers, show the self confident Triumph woman in natural and realistic life situations.
Triumph doesn’t take inspiration for its designs from within its own ranks alone: The „Triumph Inspiration Award“ gives talented young hopefuls the chance to make a name for themselves in the world of fashion. The Award recognizes the promising young designers of tomorrow from all over the globe and in doing so creates a dialogue between Triumph and creative young consumers. In 2009, first place went to young British Central Saint Martins student James Nolan for his stunning design „Odette and Odile“. In 2010, the Triumph Inspiration Award’s international final was held in London.
Today, 1,650 Triumph Stores across the world are not only true showplaces for Triumph International’s products but also provide a great platform for personal contact between the brand and its consumers.