Geschäftsbericht
Triumph International - weltweit
2009 Consolidated Results for Triumph International
Bad Zurzach, July 20, 2010
In 2009, Triumph International Spiesshofer & Braun KG, Bad Zurzach (Triumph International) obtained annual sales of CHF 2.3 billion. Revenues decreased by 5.0 per cent (CHF 118 million) at real exchange rates. Excluding the impact of exchange rates, total sales decreased by 2.6 per cent.
Japan, Germany, Italy, China, the United Kingdom and France were Triumph International’s best selling markets in 2009. Turnover growth in 2009 was achieved in particular by Brazil, Russia, India and China, along with Australia and Turkey.
Targeted Investments into Growth Opportunities
Due to the significant impact of the global financial crisis, Triumph International temporarily decreased its total investments from CHF 144 million in 2008 by roughly two thirds to CHF 53 million in 2009. Allocation focus was on proven strategic growth markets and on improvements in infrastructure, ensuring timely deliveries and optimizing Triumph International’s vertical integration processes.
Investments into innovation development and other key business drivers were also continued in order to strengthen the brands’ impact in the market and increase demand. The new brand and communication strategies both for Triumph and sloggi as well as highly innovative product concepts like brand Triumph’s successful shape segment are expected to deliver additional turnover in the current year.
Selective Development in the Retail Area
In 2009, the company’s branded retail business was further strengthened, catering to ever changing consumer trends and establishing a strong brand presence of Triumph across all markets. Today, there is a total of 1,650 Triumph Stores, including owned and operated, franchise and partner stores. Locations include high streets and malls both in metropolis and medium-sized cities.
|
2009 |
2008 |
2007 | |
|
Sales revenues (in CHF millions) |
2,249.3 |
2,367.1 |
2,470.3 |
|
Change as compared to the previous year |
-5,0% |
-4.2% |
+1.3% |
|
Change excluding the impact of exchange rates |
-2.6% |
-0.1% |
-0,2% |
|
Investments (in CHF millions) |
53.0 |
144.6 |
127.3 |
|
Number of employees (full time employees) on 31 December |
37,515 |
44,548 |
43,125 |
Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 37,500 people and achieves a turnover of CHF 2.3 billion (2009).