• Sexy Cushion
  • Red is Me
  • Shape Sensation
  • New Sexy Cushion
  • 125th Anniversary Celebration of Triumph
  • Touch Cool
  • Party Bra! On vacation
  • It’s Natural It’s Me
  • 2011 Breezy Summer
  • New Sexy
  • S/S Fashion Show
  • Triumph Inspiration Award
  • New Counter at SOGO
Sexy Cushion
A New Sexy You with triumph Sexy Cushion


In a gorgeous fresh assortment of spicy Spring colours, the stunningly detailed Sexy Cushion Maximizer creates a fantastic push-up effect that looks completely natural, feels sensationally soft and provides incredible support. 


Its unique Memory Cushion cups are made from technologically advanced memory foam, so they mould perfectly to individual body contours and breast shape, delivering an ever-so-comfortable experience and a super-smooth fit every time.


Lush, fashionable designs, supreme comfort and the best fit ever! Triumph Sexy Cushion is everything a woman could want in a bra.

Red is Me

Be the sexiest RED angel in 2012 by wrapping yourself in ravishing delights!


Let’s enjoy party, play or pretty pleasure with Triumph RED. Revel in sensuality with a playful twist, as nothing is as intriguing as a lady in RED. Steeped in seduction and feminine allure, it’s your private mood enhancer…..In attractive shades of red fascination and perfect designs, the Red is Me includes the ever-popular Deep V Maximizer, trendy Butterfly Slim Beauty Bra and elegant Corsage for different ocassions. Spice up the season with RED of Triumph! Check out the Red is Me collection in leading department stores and Triumph boutiques.

Shape Sensation
New Sexy Cushion
There’s a new kind of sexiness sweeping the streets; a new breed of women radiating personality, self-confidence and a hot sense of style; there’s a new secret behind these sassy ladies who are bringing buzz to the city …  Triumph’s new Open Up! Sexy Cushion.

Made from patented memory foam, the super-soft cushions gently cradle and the breasts, eliminating unnecessary gaps and providing incredible support and super lift. In attractive shades of mid-night blue, sexy lilac, naughty nude and seductive black, the Sexy Cushion includes the ever-popular Deep-V push-up bra for maximum boost.  The colours featured in this range provide fashionable contrast to outer garments, as they are easily layered under loose flowing tops and Fall-winter necklines.

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125th Anniversary Celebration of Triumph
To celebrate the 125th memorable anniversary, Triumph has kicked off global celebration in Heubach in May 2011, where the company was founded since 1886.

In Hong Kong, Triumph has also broken new ground in June 2011 by becoming the first lingerie brand to hold a large scale gala as one of the most prestigious events in the fashion calendar. Triumph marked 125th anniversary celebration in grand style with 2,500 guests including staff and families, trade partners and famous celebrities Miriam Yeung and William Chan. The guests were impressed by the entertaining moments, in particular the glamorous Fashion Show which ensembled of Triumph’s lingerie innovations in Past, Present and Future. The audience were glued to the runway by the dashing display of models draped in the brand’s lingerie series of Triumph, sloggi, Valisere and HOM, together with masterpieces tailored for 125 Celebration.

Touch Cool
Triumph is helping women ‘Beat the Heat’ this Summer with its state-of-the-art, Touch Cool collection which incredibly reduces body temperature by up to 1.27° Celsius and dissipates excessive body moisture in humid conditions.

Featuring a range of modern designs in fresh pastels and arctic hues, the bras and briefs are innovative both from a fashion perspective, as well as from a health and hygiene one.

Triumph’s sensational Touch Cool collection… now that’s cool !!!

Party Bra! On vacation

Funky bright bits and fashion-savvy smalls are your greatest fashion accessory this Summer as gorgeous underwear takes centre stage for a new style of outerwear. The gorgeous Party Bra collection will make you feel sexy and more desirable than anything else. Show it to the world, flaunt it to someone special, or just wear it with confidence!

It’s Natural It’s Me
Eco-friendly and totally lovable, the organic fabrics of ecochic’s “It’s Natural It’s Me” collection are derived from all-natural sources, so they protect the skin, as well as wildlife and nature. Now, ecochic is even closer to nature this spring with a super stylish collection made from a new ‘natural printing’ process. This incredible new development is the latest method in fabric printing, utilizing completely non-toxic dyes provided by Mother Natures’ own gardens!
2011 Breezy Summer

In this joyful summer, Triumph brings you a colorful beach vacation with its summer wave. There are many fashionable styles representing sexy and chic. With exclusive surprising young print for Miss Triumph series; unique sewing technology and powernet used for Slim & Shape series and sexy yet elegant design for High Fashion series, all to bring you an enjoyable and fruitful summer with incredible charming look!





New Sexy
Understanding the desires of modern women, Triumph has created a fantastic Sexy Cushion Spring 2011 Collection that is glamorous, sensual and the perfect first layer for a high fashion look. Available in irresistible designs, stunning spring colors and sexy fabrics, this is a collection that is encouraging women to ‘open up’ and discover the power of an alluring, sexy self-confidence.

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S/S Fashion Show
Jocelyn Luko, the celebrity model, together with three top models presented the Triumph 2009 Spring Summer collections, including the Spring Summer key concept Zero To Sexy, the fancy young line Miss Triumph, the energetic sportswear Triaction, the environmental friendly collection Eco Chic & sloggi Organic Everyday, and the prestige lingerie collection Valisere. The fashion show attracted over 30 press and gained numerous press coverage.
Triumph Inspiration Award
The Triumph Inspiration Award is a global design competition, which challenges students from all over the world to conceptualise and design a showpiece.


Find out more…

New Counter at SOGO
Triumph counter at SOGO Causeway Bay has reopened with new concept design, providing brand new look and shopping environment to customers. Come and shop with the brand new experience!