125 Years of Celebrating Women
The Triumph Inspiration Award 2011 honours a long tradition in exceptional lingerie and shapewear craftsmanship
Triumph, the innovator in all things lingerie and shapewear, challenges young fashion students from around the globe to let their creativity soar with the fourth-consecutive Triumph Inspiration Award. This year – with 37 participating countries – the competition is bigger, more diverse and hotter than ever.
2011 also marks a unique moment for Triumph, as the company has reached its 125th anniversary. With two special events converging, the TIA 2011 theme was born! Triumph Global Brand Manager Suzanne McKenna explains: “Throughout our long history, Triumph has been celebrating women – always dedicated to creating alluring lingerie and fashionable shapewear that looks and feels fabulous and brings out the best in a woman. So, in this milestone year, we are inviting the young designers in the contest to explore their personal interpretation of the theme ‘125 Years of Celebrating Women.’”
National competitions: Contestants present their lingerie interpretations of “125 Years of Celebrating Women” to a national panel of fashion and design experts in their home countries. 37 winners move on to the international grand final in Berlin – a spectacular staged show that will take place on the opening night of the city’s July Fashion Week.
Before the finale takes place, voters across the globe can view and vote for their favourite pieces and finalists at www.triumph-inspiration-award.com. The online winner enters the grand finale with a point in his or her favour.
The grand final: Finalists are judged by renowned figures of fashion, design and media, whose names are yet to be announced. Supermodel Helena Christensen, photographer, publisher and film director Rankin, British designer Matthew Williamson and actress and singer Karen Mok were among last year’s prominent jury members.
The Triumph Inspiration Award offers young designers major jump-starts to their careers. Not only does the winner receive a €15,000 prize but he or she also works together with the Triumph design team to develop his or her showpiece into a commercial garment with the help of Triumph’s design team. Last year’s winning design, “Morphology” by Nikolay Bojilov of Bulgaria, will go on sale in July 2011 as a limited-edition item at select Triumph and other retail stores worldwide. Second and third place winners receive, respectively, €10,000 and €5,000 prizes.
Visit these sites for more information about Triumph and the TIA 2011:
Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 37,500 people and achieved a turnover of CHF 2.3 billion (2009).