News

Kandy, 21.12.2011

Global retailer of lingerie and shapewear Triumph International opened its 6th own store on Wednesday 21st of December, at the Kandy City Center Shopping Mall in Kandy. The exclusive boutique is situated on the third floor at the Kandy City Center, directly opposite Odel.

The guest of Honor Ms. Chamithri Wijayasena, Director of the Kandy City Center and Mr. Shalindra Fernando, General Manager of Triumph International Lanka declared the new store open.

The Triumph Boutique in Kandy occupies a prominent and convenient location with attractive product displays and customer friendly staff. It will allow the fashion conscious consumers in Kandy to experience the full Triumph range of innovative and exquisite lingerie without having to travel to Colombo.

Triumph’s distribution strategy follows a flexible multi channel approach, combining wholesale, retail, and direct sales. Triumph believes that, controlling distribution via own stores is the ideal way to build the brand and with this expansion, Triumph Lanka compliments the global distribution strategy which recently announced its growth strategy and potential internationally.

The company’s branded retail business is now further strengthened and caters to a wider consumer segment with ever changing trends. Today, Triumph International joins the ranks of global leaders in the lingerie sector and offers a multi-facetted product palette that emphasize on quality and perfect fit.

With the opening of the Triumph Boutique in Kandy, consumers can experience the Fashion fun with a brand that tailors female self-confidence and expresses body awareness that encourage the uniqueness of women - whoever they are, wherever they are.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).

Triumph International Lanka Pvt Ltd. officially launched its latest collection of T-shirt bra’s on the 17th of September 2011 at the Crescat Boulevard. The new collection is described by fashion pundits as totally gorgeous and super-sexy, and is meant to be the perfect accompaniment to all the latest catwalk trends.

At the launch Triumph introduced the 4 T-Shirt Bra styles in beautiful feline Leopard prints which constitute the “Wild and Sexy” collection that offers the latest fashion fun. This captivating collection delivers a playful, fresh feel giving modern women a new kind of confidence and bringing more fun to fashion through a sexy stand-out print.

These T-Shirt Bras are available in two Leopard prints. T-Shirt Bra 3 WHU is a wired half cup versatile bra for everyday use. T-shirt Bra 3 WDP is a multi-way bra that compliments any outer garment, T-shirt Bra 3 P is a non underwired bra that offers total comfort to the wearer while Maximizer Bra 3 WHU is a double push-up with maximum boost. These come with a matching brief – Fashion 3 Hipster.

The concept was communicated through a catwalk, where models showcased the feline Leopard print and created consumer excitement and drew there attention to the new collection that was launched while games were used to create consumer engagement. The main focus was on the Glam Cat, Wild Cat and Comfy Cat, the three main figures that conveyed the different characteristics of the style of the bra. Every one who took part in these games received a token which was in line with the product concept and the lucky winners walked away with a voucher worth Rs. 500.

Speaking at the launch General Manager for Triumph Sri Lanka, Shalindra Fernando said “The new Wild & Sexy collection is a fantastic supplement to our total range as it extends the very popular animal print design to innerwear. The prints are sensuous and trendy and it allows Triumph users to look and feel incredibly sexy while contributing to the worthy cause of preserving our eco-system.”

Through the “Wild & Sexy collection”, Triumph is turning a serious endeavor into something that is fabulously daring and fun while preserving the balance of the global eco system. As part of the ‘Sensitive EcoSystem’ project – a rainforest conservation partnership between Triumph, Italian fabric specialist Eurojersey and the non-profit organization World Land Trust – one square meter of rainforest is saved for every one meter of ‘Sensitive’ fabric used.

This fantastic new collection is now available at all Triumph Stores as well as leading retail chains such as Odel, Nolimit, Glitz, Fashion Bug, Cool Planet and Beverly Street. It will be also available at selected independent fashion retail outlets across the country.

The Leopard print lingerie is made from eco friendly ‘Sensitive’ fabric. Through the Wild & Sexy collection, Triumph is turning a serious endeavor into something that is fabulously lustrous and fun while preserving the balance of the global eco system. As part of the ‘Sensitive EcoSystem’ project – a rainforest conservation partnership between Triumph, Italian fabric specialist Eurojersey and the non-profit organization World Land Trust – one square meter of rainforest is saved for every one meter of ‘Sensitive’ fabric used.

Rize in collaboration with Triumph presents.....Divas night.....Masquerade Party….
13th July at the Rize Bar
Ladies get free masks at the entrance.....Friends.Food.Music.....Prizes and surprises....

Join us for an evening of intrigue and disguise and experience the magic of masquerade
Guaranteed to mask the real you!

The main focus was on the three debutantes who represented the three bras at the launch. Ms. Dazzle, Ms. Sizzle and Ms. Real represented the Glam Me Up- Multi-way Bra (T-Shirt Bra 4), Amazing Push-up – Maximizer Bra (Maximizer 1) and the Non underwired T-shirt Bra (T-Shirt Bra 5) respectively.

The concept was communicated to the consumer through games that transmitted the bra style, type and its characteristics. Personality closet, T-Shirt Closet and Fit the mannequin were among these interactive games.

Triumph offered all the participants with branded Key tags and each winner received a 25% discount on purchases made on Triumph T-shirt Bras on the respective days.

Colorful, comfortable and trendy, Triumph’s T-shirt Bras are the best companions you’ll encounter this season.

Colombo, October 26, 2010

International lingerie manufacturer and retailer Triumph International, has re-launched its store at Crescat Boulevard with a sophisticated and sensual new look. 

The Triumph Crescat store, occupies a prominent ground floor location near the central lobby at the Crescat Boulevard Shopping Mall and caters to a highly sophisticated and discerning consumer.

The store has undergone a complete transformation with the entire interior and fixtures replaced in line with Triumph International Global store design standards, thus giving Crescat shoppers a truly world class retail environment to shop in.

The Guest of Honor Ms. Yasmin Cader, a renowned PR personality/entrepreneur and Mr. Shalindra Fernando – General Manager of Triumph Sri Lanka declared the new store open on 26th of October at 11 a.m.

Speaking at the opening Mr. Fernando commented, “The refurbishment of the Triumph Crescat Store is a further indication of the commitment that Triumph has to the Sri Lankan market. Our objective is to provide the best quality product in a modern, comfortable shopping environment that on par with the Brand. Over the past 12 months we have refurbished all our exclusive stores at Majestic City, Liberty Plaza and at Alfred House Gardens, in order to bring them in line with the Triumph Global store design standards. We will be adding stores in Moratuwa and in Kandy within the next 3-4 months thereby offering our consumers a broader selection of shopping destinations.”

Triumph offered shoppers a 10% discount on purchases made on the day of opening along with a surprise gift.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Colombo, May 28, 2010

International lingerie manufacturer and retailer Triumph International, has signed on as the Official Lingerie partner for Miss Sri Lanka for Miss Universe. The official signatory was taken place at the TNL Radio Office with Mr. Niraj Wickramasinghe, Chairman /CEO for TNL Radio Networks and Mr. Shalindra Fernando, General Manager for TRIUMPH International Lanka (Pvt.) Ltd.  

Speaking at the official ceremony of signing of agreement Mr. Fernando commented, “Miss Sri Lanka for Miss Universe is a prestigious beauty pageant, with many of its past winners going onto reach great heights as areas such as cinema and media. With holistic beauty and inner confidence being critical for success in this pageant, we felt it was a good fit for Triumph to come in as an official partner. We are very excited to be a part of the event and I’m confident it will be a roaring success”

As Sri Lanka’s market leader in branded lingerie, Triumph provides women in Sri Lanka with confidence and strength. Its range of carefully designed lingerie provides perfect fit and comfort combined with style and elegance.

Triumph has been present in Sri Lanka since 1994 and is made available via its boutique network (Majestic City, Crescat, Liberty Plaza and Head office) and via leading fashion retailers island-wide.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Colombo, May 10, 2010

International lingerie manufacturer and retailer Triumph International, has re-launched its flagship store at Majestic City with a sophisticated and sensual new look.

The Triumph Majestic City store which occupies a prominent ground floor location near the Galle Rd entrance is 950 sq feet in size has been in existence since 1995. It is Triumph Sri Lanka’s best performing store.

The store has undergone a complete transformation with the entire interior and fixtures replaced in line with Triumph International Global store template, thus giving Sri Lankan consumers a truly world class retail environment to shop in.

The new store was declared open by guest of honor and renowned fashion designer/entrepreneur, Ms. Linda Speldewinde and General Manager of Triumph Sri Lanka, Mr. Shalindra Fernando, on the 10^th of May at 4 PM. Triumph Goddess Circle members and other invitees were also present.

Speaking at the opening Mr. Fernando commented, “We are very happy with the new design of the MC store. It is entirely in line with Triumph global standards is single mindedly focused on delivering the ultimate shopping experience to our customers.”

The fit on rooms were singled out by Mr. Fernando as a key highlight. With more than 12 sq feet of space, curtains, sofa stool and other trimmings, they are truly ‘next generation’ compared to the average fashion stores. The backlit cashiers table and the full length window display are other elements that make the store truly stand out.

Along with the re-launch of store, Triumph has also revamped the costume worn by its sales girls. The costume is a smart black blouse and trouser kit with a Triumph red sash worn at the waist.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Triumph products can now be purchased from our new and exclusive boutique situated at Liberty Plaza. The boutique is situated at shop no 34, first floor. Our customer friendly staff are ever ready to serve you.   

The Goddess Club also know as the Goddess Circle is an exclusive club for loyal Triumph customers. Members of the Goddess Club are rewarded with the Goddess Loyalty Card to identify and avail themselves to a wide range of discounts and loyalty points and surprises. If you wish to become a member of the Goddess Club please visit the nearest Triumph store and register with us today.