News

  • Colour your world with chic smooth magic of Triumphs new T-Shirt bra
  • Triumph Inspiration Award 2012: National Finals
  • Triumph Introduces the Lace Sensation Range
  • Triumph inspires the up coming designers - TIA 2012
  • Triumph Mother's Day Campaign
  • Triumph opens Own Store at KCC
  • Dangerously Beautiful “Wild & Sexy” Collection
  • Eco Friendly - Sensitive Fabric
  • Divas night...Masquerade Party…
  • “Self-confidence the new city look”, Triumph launches three new T-SHIRT Bras!
  • Triumph Sri Lanka Now in Facebook
  • T shirt bra's now in 3 new colors
  • Crescat Reopened
  • Triumph - Official lingerie partner for Miss Sri Lanka for Miss Universe 2010
  • Triumph re-launches flagship store at Majestic City
  • Triumph Now at Liberty Plaza
  • The Goddess Club
Colour your world with chic smooth magic of Triumphs new T-Shirt bra

22nd March 2013, Colombo – Triumph welcomes you to a world of magical colours with their latest range of T-Shirt bras. Designed to provide a smooth natural shape, ideal for when wearing tight fitting clothes, the T-Shirt bra is sure to give you oodles of self-confidence to face any situation, anytime, anywhere.

 

The new range comes in classy new self-stripes of pastels and bright bold colors, adding a mood of flirty fashion to the range. This versatile T-Shirt bra can be worn in multiple ways. Cross it, hide it, reshape it or halter it and wear it for sexy smooth confidence. The bras are complimented with a sexy range of incredibly soft, smooth modern cut briefs that embraces curves. The new range is fresh, funky and perfect and available in zesty shades letting you mix and match colours as you please.

 

“Lingerie is no longer an unnoticed item of underwear. It is now a sensual product for every woman. Our T-Shirt bra range especially is in high demand amongst women as they crave more and more for a perfect smooth finish. And we make it our duty to constantly give the consumer a fresh and fashionable reason to keep coming to us,” said Ms. Meera Jerome - Product Manager, Triumph India & Sri Lanka.

 

Using the softest smoothest fabric, the bra gives an impeccable finish to the wear. The soft fabric also ensures that comfort is not a compromise. Not only do these bras keep up in style and innovation but they are also Eco-friendly. The money you spend on each bra contributes to preserving the Argentinian rainforest as every 1 meter of fabric saves one square meter of the forest. In fact even the production of these garments saves 20% more water and 10% more energy. 

 

These fabulous fashionable bras are available at all Triumph exclusive stores as well as leading retails chains such as Beverly Street, Cool Planet, Fashion Bug, Glitz and Odel.   

 

Triumph is the world’s leading brand in women’s intimate wear with presence in over 125 countries across the globe. Triumph in Sri Lanka has been providing Sri Lankan women with the latest innovations in lingerie for over 10 years whilst Triumph Global will be celebrating its 125 years since its inception in the year 1886.

 

 

For more information on the press release, please contact Shafiya on 2 498900.

 

Triumph Inspiration Award 2012: National Finals

The TIA National Finals for Sri Lanka was worked off in grand style on the 9th of June 2012 at the Cinnamon Grand Hotel.

 

Eight finalists presented their designs of “Dragons and Butterflies” to a eminent panel of fashion and design experts in Sri Lanka which included Ms. Otara Gunawardena, Ms. Natasha Rathnayake, Ms. Ramani Fernando, Ms. Rosita Wickramasinghe and Mr. Michael Wijesuriya in the midst of a renowned audience in the fashion and apparel industry along with the media.

 

The finalists were; Dilki Weerasinghe, Melanie Grey, Nethmi Rajapaksa, Senuri Weerawarna, Sheshadri Nithyananthan, Veena Jayakody and Vishan Gunawardena, all students of the Academy of Design.

 

The contestants were judged under the following criteria;

  • Innovative and creative interpretation of the theme
  • Individuality and uniqueness
  • Aesthetics
  • Concept 
  • Quality in design and execution
  • Presentation

 

The fifth Triumph Inspiration Award, the industry’s leading design contest in lingerie will take place in Shanghai under the theme “Dragons and Butterflies”, as quintessential Chinese symbols that represent opposing elements, students from 31 participating countries are challenged to present a unique showpiece for the Grand Finale.

 

Followers of TIA were able to follow news updates on the Triumph Inspiration Awards through the TIA website and Facebook page http://www.triumphinspirationaward.com/ and viewers also had the chance to vote for the best local design/ designer on https://www.facebook.com/TriumphSriLanka.

 

Launched in 2008 internationally, the Triumph Inspiration Award is an annual contest that recruits design student from around the globe to create unique lingerie showpieces that draw out the best of their artistic vision.

 

The TIA Award aims to give creative young students a glimpse into the world of lingerie, encouraging their talents, stretching their capabilities and honing their skills. Triumph inspires young designers who will, in turn, inspire those that come after them.

 

 

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).

 

www.triumph.com, www.triumph-inspiration-award.com, www.facebook.com/inspirationaward

Triumph Introduces the Lace Sensation Range
June 1, 2012

Triumph launches a novel and sensual range of fashionable lingerie for an elegantly sexy lifestyle. The Lace Sensation Collection was launched on the 1st of June 2012 at Triumph Exclusive stores to cater to a modern yet classic consumer segment who wish flaunt the beauty of femininity.

This collection showcases three new styles which is designed and fabricated with super soft lining and luxurious lace that conforms to the curves for a flawless fit and dreamy feel. Elastics encased in plush lace for extra comfort and wearability.

Fashion 13 WH and Fashion 13 WHP are two styles that come with a matching Maxi Brief - Fashion 13 Maxi. These bra’s provide great support and coverage for all day comfort and gives out a seductive look. Fashion 14 W is a full coverage wired bra especially for heavy busts and for comfort seekers. It projects a smooth round look and is ideal for everyday wear.

Triumph’s new range is designed with all the stunning details, lavished with lovely scalloped lace cups, and doubled layered for a sensual look. These styles act as Minimizers which smoothes out the front of the wearer’s shirts and eliminates the problem of blouse gapping. It also gives the user a better silhouette under any type of clothing.

Living up to the expectations of the evolving fashion industry, Triumph International has always been in the forefront of branded lingerie providing our consumers with groundbreaking fashion trends and internationally loved designs of high quality and comfort.

The all new range is designed for a fashionable look with functionality in mind. And all-over lace is a must have for all day comfort with a touch of elegance and luxury.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).

Triumph inspires the up coming designers - TIA 2012

Triumph, one of the world’s leading lingerie and shapewear brands, challenges young students from all over the world with the fifth Triumph Inspiration Award, the industry’s leading design contest in lingerie. The Semi Final round for all Sri Lankan participants was held on the 30th of April 2012. The national finals will be held during the month of May in the presence of a renowned jury of fashion, design and media.

Triumph International Lanka, is geared to bring out the best in the fashion and designing sector in Sri Lanka by bringing together students of The Academy of Design to display their talents and artistic vision through conceptualized unique lingerie showpiece for the year’s theme which will be “Dragons and Butterflies”

Under the theme “Dragons and Butterflies”, as quintessential Chinese symbols that represent opposing elements, these eight finalists are challenged to create a unique showpiece which resembles the beauty and mystery of the theme.

The eight finalists are in the stage of developing and fabricating their unique piece of work which resembles the collaboration of the Dragon and the Butterfly. First the participants present their designs to a national panel of fashion and design experts in Sri Lanka, whose names are yet to be announced. This will be collaboratively conducted by Triumph, MAS Design Studio and the Academy of Design.

The national winner will go on a journey to Shanghai in October 2012 for the International Grand Final to compete against 31 contestants during a fashion show and event attended by world known celebrities, international press and Triumph trade partners.

Founded in 2008, the annual Triumph Inspiration Award (TIA) is a fantastic platform for design students from all over the world to showcase their talents on a global stage. The event itself is now a fixed item in the global fashion calendar and hence has grown tremendously in statute in the past 5 years.


Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010). 

Triumph Mother's Day Campaign
 Say Thank you to the special lady in your life this Mother’s day at Triumph! Shop with your mum and receive a 10% discount. Receive free Mother’s Day cards when you purchase for Rs. 2500 or more or shop for Rs. 5000 to qualify for an amazing surprise gift! Offer valid only at Majestic City, Crescat, K-Zone and Kandy City Center on the 12th and 13th of May 2012.


Triumph opens Own Store at KCC

Kandy, 21.12.2011

Global retailer of lingerie and shapewear Triumph International opened its 6th own store on Wednesday 21st of December, at the Kandy City Center Shopping Mall in Kandy. The exclusive boutique is situated on the third floor at the Kandy City Center, directly opposite Odel.

The guest of Honor Ms. Chamithri Wijayasena, Director of the Kandy City Center and Mr. Shalindra Fernando, General Manager of Triumph International Lanka declared the new store open.

The Triumph Boutique in Kandy occupies a prominent and convenient location with attractive product displays and customer friendly staff. It will allow the fashion conscious consumers in Kandy to experience the full Triumph range of innovative and exquisite lingerie without having to travel to Colombo.

Triumph’s distribution strategy follows a flexible multi channel approach, combining wholesale, retail, and direct sales. Triumph believes that, controlling distribution via own stores is the ideal way to build the brand and with this expansion, Triumph Lanka compliments the global distribution strategy which recently announced its growth strategy and potential internationally.

The company’s branded retail business is now further strengthened and caters to a wider consumer segment with ever changing trends. Today, Triumph International joins the ranks of global leaders in the lingerie sector and offers a multi-facetted product palette that emphasize on quality and perfect fit.

With the opening of the Triumph Boutique in Kandy, consumers can experience the Fashion fun with a brand that tailors female self-confidence and expresses body awareness that encourage the uniqueness of women - whoever they are, wherever they are.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).

Dangerously Beautiful “Wild & Sexy” Collection

Triumph International Lanka Pvt Ltd. officially launched its latest collection of T-shirt bra’s on the 17th of September 2011 at the Crescat Boulevard. The new collection is described by fashion pundits as totally gorgeous and super-sexy, and is meant to be the perfect accompaniment to all the latest catwalk trends.

At the launch Triumph introduced the 4 T-Shirt Bra styles in beautiful feline Leopard prints which constitute the “Wild and Sexy” collection that offers the latest fashion fun. This captivating collection delivers a playful, fresh feel giving modern women a new kind of confidence and bringing more fun to fashion through a sexy stand-out print.

These T-Shirt Bras are available in two Leopard prints. T-Shirt Bra 3 WHU is a wired half cup versatile bra for everyday use. T-shirt Bra 3 WDP is a multi-way bra that compliments any outer garment, T-shirt Bra 3 P is a non underwired bra that offers total comfort to the wearer while Maximizer Bra 3 WHU is a double push-up with maximum boost. These come with a matching brief – Fashion 3 Hipster.

The concept was communicated through a catwalk, where models showcased the feline Leopard print and created consumer excitement and drew there attention to the new collection that was launched while games were used to create consumer engagement. The main focus was on the Glam Cat, Wild Cat and Comfy Cat, the three main figures that conveyed the different characteristics of the style of the bra. Every one who took part in these games received a token which was in line with the product concept and the lucky winners walked away with a voucher worth Rs. 500.

Speaking at the launch General Manager for Triumph Sri Lanka, Shalindra Fernando said “The new Wild & Sexy collection is a fantastic supplement to our total range as it extends the very popular animal print design to innerwear. The prints are sensuous and trendy and it allows Triumph users to look and feel incredibly sexy while contributing to the worthy cause of preserving our eco-system.”

Through the “Wild & Sexy collection”, Triumph is turning a serious endeavor into something that is fabulously daring and fun while preserving the balance of the global eco system. As part of the ‘Sensitive EcoSystem’ project – a rainforest conservation partnership between Triumph, Italian fabric specialist Eurojersey and the non-profit organization World Land Trust – one square meter of rainforest is saved for every one meter of ‘Sensitive’ fabric used.

This fantastic new collection is now available at all Triumph Stores as well as leading retail chains such as Odel, Nolimit, Glitz, Fashion Bug, Cool Planet and Beverly Street. It will be also available at selected independent fashion retail outlets across the country.


Experience fashion with an eco-friendly edge by Triumph!


Eco Friendly - Sensitive Fabric

The Leopard print lingerie is made from eco friendly ‘Sensitive’ fabric. Through the Wild & Sexy collection, Triumph is turning a serious endeavor into something that is fabulously lustrous and fun while preserving the balance of the global eco system. As part of the ‘Sensitive EcoSystem’ project – a rainforest conservation partnership between Triumph, Italian fabric specialist Eurojersey and the non-profit organization World Land Trust – one square meter of rainforest is saved for every one meter of ‘Sensitive’ fabric used.

 

Divas night...Masquerade Party…

Rize in collaboration with Triumph presents.....Divas night.....Masquerade Party….
13th July at the Rize Bar
Ladies get free masks at the entrance.....Friends.Food.Music.....Prizes and surprises....

Join us for an evening of intrigue and disguise and experience the magic of masquerade
Guaranteed to mask the real you!

“Self-confidence the new city look”, Triumph launches three new T-SHIRT Bras!
 An exciting and novel T-shirt bra collection was launched early this year promising our customers a world of colour and comfort. These head-turning shades worn close to the skin transform your wardrobe and add a playful new dimension in style. 

Living up to the expectations of the evolving fashion industry, Triumph International has always been in the forefront of branded lingerie providing our consumers with groundbreaking fashion trends and internationally loved designs of high quality and comfort.
Triumph International successfully launched three new T-shirt bras to simply suit the goddess in you along with the newest Triumph debutantes; Ms. Dazzle, Ms. Sizzle and Ms. Real, whose personalities were matched to these three new styles through fun and interactive activities. The launch took place on the 4th of June and on the 11th of June at Majestic City and K-zone Moratuwa.

The Maximizer series will give you that added boost for the perfect cleavage for a memorable night out on the town. The Glam Me Up Multi-way bra will let you cross it, hide it, or re-shape it into a sexy little halter neck, so you have no excuse not to glimmer. And the Non underwired T-shirt bras are the perfect manifest of modern city chic and casual glam.

The main focus was on the three debutantes who represented the three bras at the launch. Ms. Dazzle, Ms. Sizzle and Ms. Real represented the Glam Me Up- Multi-way Bra (T-Shirt Bra 4), Amazing Push-up – Maximizer Bra (Maximizer 1) and the Non underwired T-shirt Bra (T-Shirt Bra 5) respectively.

The concept was communicated to the consumer through games that transmitted the bra style, type and its characteristics. Personality closet, T-Shirt Closet and Fit the mannequin were among these interactive games.

Triumph offered all the participants with branded Key tags and each winner received a 25% discount on purchases made on Triumph T-shirt Bras on the respective days.

Colorful, comfortable and trendy, Triumph’s T-shirt Bras are the best companions you’ll encounter this season.

Triumph Sri Lanka Now in Facebook


T shirt bra's now in 3 new colors
Crescat Reopened

Colombo, October 26, 2010

 

International lingerie manufacturer and retailer Triumph International, has re-launched its store at Crescat Boulevard with a sophisticated and sensual new look. 

 

The Triumph Crescat store, occupies a prominent ground floor location near the central lobby at the Crescat Boulevard Shopping Mall and caters to a highly sophisticated and discerning consumer.

 

The store has undergone a complete transformation with the entire interior and fixtures replaced in line with Triumph International Global store design standards, thus giving Crescat shoppers a truly world class retail environment to shop in.

 

The Guest of Honor Ms. Yasmin Cader, a renowned PR personality/entrepreneur and Mr. Shalindra Fernando – General Manager of Triumph Sri Lanka declared the new store open on 26th of October at 11 a.m.

 

Speaking at the opening Mr. Fernando commented, “The refurbishment of the Triumph Crescat Store is a further indication of the commitment that Triumph has to the Sri Lankan market. Our objective is to provide the best quality product in a modern, comfortable shopping environment that on par with the Brand. Over the past 12 months we have refurbished all our exclusive stores at Majestic City, Liberty Plaza and at Alfred House Gardens, in order to bring them in line with the Triumph Global store design standards. We will be adding stores in Moratuwa and in Kandy within the next 3-4 months thereby offering our consumers a broader selection of shopping destinations.”

 

Triumph offered shoppers a 10% discount on purchases made on the day of opening along with a surprise gift.

 

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Triumph - Official lingerie partner for Miss Sri Lanka for Miss Universe 2010

Colombo, May 28, 2010

 

International lingerie manufacturer and retailer Triumph International, has signed on as the Official Lingerie partner for Miss Sri Lanka for Miss Universe. The official signatory was taken place at the TNL Radio Office with Mr. Niraj Wickramasinghe, Chairman /CEO for TNL Radio Networks and Mr. Shalindra Fernando, General Manager for TRIUMPH International Lanka (Pvt.) Ltd.  

 

Speaking at the official ceremony of signing of agreement Mr. Fernando commented, “Miss Sri Lanka for Miss Universe is a prestigious beauty pageant, with many of its past winners going onto reach great heights as areas such as cinema and media. With holistic beauty and inner confidence being critical for success in this pageant, we felt it was a good fit for Triumph to come in as an official partner. We are very excited to be a part of the event and I’m confident it will be a roaring success”

 

As Sri Lanka’s market leader in branded lingerie, Triumph provides women in Sri Lanka with confidence and strength. Its range of carefully designed lingerie provides perfect fit and comfort combined with style and elegance.

 

Triumph has been present in Sri Lanka since 1994 and is made available via its boutique network (Majestic City, Crescat, Liberty Plaza and Head office) and via leading fashion retailers island-wide.

 

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Triumph re-launches flagship store at Majestic City

Colombo, May 10, 2010

International lingerie manufacturer and retailer Triumph International, has re-launched its flagship store at Majestic City with a sophisticated and sensual new look.

The Triumph Majestic City store which occupies a prominent ground floor location near the Galle Rd entrance is 950 sq feet in size has been in existence since 1995. It is Triumph Sri Lanka’s best performing store.

The store has undergone a complete transformation with the entire interior and fixtures replaced in line with Triumph International Global store template, thus giving Sri Lankan consumers a truly world class retail environment to shop in.

The new store was declared open by guest of honor and renowned fashion designer/entrepreneur, Ms. Linda Speldewinde and General Manager of Triumph Sri Lanka, Mr. Shalindra Fernando, on the 10th of May at 4 PM. Triumph Goddess Circle members and other invitees were also present.

Speaking at the opening Mr. Fernando commented, “We are very happy with the new design of the MC store. It is entirely in line with Triumph global standards is single mindedly focused on delivering the ultimate shopping experience to our customers.”

The fit on rooms were singled out by Mr. Fernando as a key highlight. With more than 12 sq feet of space, curtains, sofa stool and other trimmings, they are truly ‘next generation’ compared to the average fashion stores. The backlit cashiers table and the full length window display are other elements that make the store truly stand out.

Along with the re-launch of store, Triumph has also revamped the costume worn by its sales girls. The costume is a smart black blouse and trouser kit with a Triumph red sash worn at the waist.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs 37,500 people; in 2008, the company achieved a turnover of CHF 2.37 billion.

Triumph Now at Liberty Plaza

Triumph products can now be purchased from our new and exclusive boutique situated at Liberty Plaza. The boutique is situated at shop no 34, first floor. Our customer friendly staff are ever ready to serve you.   

The Goddess Club

The Goddess Club also know as the Goddess Circle is an exclusive club for loyal Triumph customers. Members of the Goddess Club are rewarded with the Goddess Loyalty Card to identify and avail themselves to a wide range of discounts and loyalty points and surprises. If you wish to become a member of the Goddess Club please visit the nearest Triumph store and register with us today.