The trademark “Triumph” has been in use for 100 years that year and the firm carries on along its path of constant growth in the new millennium. Triumph stores are opened in major European cities. Engagement in Asia, particularly in India, is strengthened with sales networks in Mumbai, Chennai, Delhi and Bangalore. In 2001 in Eastern Europe a state-of-the-art Triumph production unit is opened in Hungary‟s Dunaujvaros.
Hotly desired – the new millennium
“Dreams on Stage” – the lingerie fashion road show takes place in 2001 in China, with a total of 200 shows in 30 cities! With the Minimizer bra Triumph reacts to the wishes of a steadily growing group of women. These bras optically reduce the bust by one cup size and are especially comfortable to wear. In 2001 the “Soft Secret” - a moulded bra made from opaque microfibre and undetectable under-wiring - is completely smooth and snug fitting. In 2003 the “Form & Beauty” introduces the telescopic under-wiring for the highest level of comfort when moving.