• Femme City Fashion Show
  • Triumph's Butterfly Bra Returns for a New Season of Sexy
  • Triumph Spring Summer 2010
  • Most Intelligent Push-Up Bra
  • Be in Control with Triumph's Latest Maximizer Series
  • Triumph Introduces a New Natural Cotton Line
  • Chinois Gold - Starting Anew from "Within"
  • Triumph Creating the Buzz in Comfort
  • Butterfly Cut - Isn't it time to rediscover a super sexy new you?
  • Triumph Inspiration Award '09 Milan
  • From imagination to reality... Midori Matsuo's Creation is here!
Back in 1886, had merchant Michael Braun and corset maker Johann Gottfried Spiesshofer been told that the tiny corset factory they had just set up in southern Germany would one day become the world's leading supplier of lingerie and shapewear, they surely would have been astounded.

125 years on, the business that started out with just six sewing machines and six employees, has developed into a unique global player, with 37,500 employees working in over 120 countries.

Femme City Fashion Show
Triumph's SEDUCTION Exhibition at Star/Clove Femme City 2010 - Kuala Lumpur Convention Centre (30 July - 1 August 2010)


Organized by Malaysia’s leading English press (The Star), Femme City exhibition is dedicated towards the modern & contemporary woman, addressing her beauty, fashion, health & well-being needs. Triumph joined Femme City to offer a personalized fitting service while showcasing Triumph’s innovation in fit & aspirations.


Triumph's Butterfly Bra Returns for a New Season of Sexy
This season, it's all about dreamy mystery and magic. A fantasy mood inspired by a glamorous style with a contemporary interpretation of mythology, Triumph’s Butterfly bra returns this season with a feast of ultra-sophisticated rich lacy designs in deep and warm shades, conveying a seductive and bewitching luxury.

Mixing current hottest tones with soft warm colours - deep rich burgundy, royal blue and a see-through black/peach dual tone with creamy beige, pearl white and light grey hues – the latest Butterfly range is set to create an extravagance of all that is luxurious, lustrous, ornamental and sumptuous this season.

The Butterfly bra is ingeniously created using modern design dynamics that mirror the perfect blend of balance, beauty and stability, with a specifically angled 45° wing-shaped symmetry reflecting the shape of a butterfly to deliver maximum support and unparalleled comfort without compromising elegance, shape or sex appeal.

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Triumph Spring Summer 2010
6 May 2010, Kuala Lumpur – World-renowned lingerie brand Triumph showcased its latest 2010 Spring Summer collection today with bold designs and deep seductive colours dominating the runway. The new Spring Summer 2010 collection herald a stylishly new and fashion-forward look with comfortable silhouette enhancing pieces taking centre stage. Inheriting its brand concept of innovation, comfort, fashion and high quality, Triumph’s Spring Summer collection continues to re-define the lingerie industry with new innovative designs to offer a unique and elegant styling of intimate wear.

Sensual, romantic, playful and fresh - the new Spring Summer 2010 collection is set to attract all the attention this season with comfortable cuts, intricate details and trendy designs. The collection is a tribute to the feminine form and provides the essential figure enhancing support, ultimate comfort with soothing fabrics and intricate embroidery.



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Most Intelligent Push-Up Bra
Lingerie giant Triumph continues to stamp their market leadership in intimate apparel industry via the latest launch of its most INTELLIGENT push-up bra, made possible by Triumph’s new wonderfully malleable Memory Cushion.


Designed for women looking for the perfect push-up bra, which not only helps to enhance her cleavage, but also provides the best and the most ‘intelligent’ fit and support. [Read More]


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Be in Control with Triumph's Latest Maximizer Series
Triumph’s Maximizer line is back by popular demand this season with a new signature addition that lets you take control, and gives you the power to have the cleavage you want, when you want it!


The alluring range features something for every outfit and occasion, and is perfect for the strong and independent woman who wants to give their bust a boost. Crafted using sensual fabrics, soft laces and delicate embroideries, the range is glamourous, seductive and elegant, ideal for those who want to be in control. [Read More]


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Triumph Introduces a New Natural Cotton Line
Following an overwhelming response to its ecologically-friendly lingerie, Triumph International is expanding the popular ecochic range with the introduction of a new cotton range, promoting natural benefits to both customers and the environment.


In designing the new ecochic Natural Cotton, Triumph’s textile engineers have sourced intelligent and functional fabrics that impart real benefits to the wearers whilst promoting an overall sense of well-being. The ecochic range has already become a sustainable line for Triumph, with a growing demand for products launched earlier last year that are entirely manufactured from fabrics made with natural cotton and bamboo. Skin-friendly and extremely comfortable to wear, Triumph’s new Natural Cotton range is made free from the use of dyes, bleaches and other chemicals, reducing or even eliminating the risk of skin allergies and reactions. Triumph is the first to deliver these benefits to consumers through intimate apparel.


The non-genetically modified cotton plants are grown in a pesticide-free environment for a minimum of three years in order for them to be certified as organic by the Organic Trade Association. Remaining dedicated to environmental protection and its strict ecological standards, Triumph is also committed to fashion and determined not to sacrifice the appealing designs or quality of its underwear. Hence, the Natural Cotton range offers an assortment of attractive and versatile underwear combinations. [Read More]


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Chinois Gold - Starting Anew from "Within"
Triumph’s Latest 'Chinois Gold' Maximizer Range to Add Cheer to Lunar New Year, 1st Jan 2010 - Whoever said tradition is boring has not seen Triumph’s latest range of lingerie. Embracing the Lunar New Year custom of starting anew from top to toe, the international lingerie brand unveiled its seductively oriental designs to draw prosperity and awe your way.

Fusing traditional patterns with chic, shimmery elements, the new line of intimate wear exudes one’s mysterious, eastern beauty without compromising on the fashionable feel. The touch of gold on the base and lace trimmings is also a luxurious symbol of the wealth and opportunities in the new year. [Read More]


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Triumph Creating the Buzz in Comfort
27th Oct 2009 - Intimate apparel brand Triumph introduced its latest edition called the Triumph Fusion range. Aimed at looking good and feeling better, the new range offers comfort with seamless bonding technology where different parts of the bra can be joined without sewing. "The new range is about rediscovering intimate apparel," said Body Fashion Malaysia head of brand management Evelyn Foo. The media was invited to this personalised session to allow them to experience the products for themselves.


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Butterfly Cut - Isn't it time to rediscover a super sexy new you?
11th Sep 2009 - Triumph proudly presents the new Butterfly Cut, ingeniously created using modern design & technology to enhance women's natural curves; promising Maximum support, super sexy cleavage! The event was held at Pavilion, Kuala Lumpur to an audience of 300 people. It was hosted by TV personality, Belinda Chee.


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Triumph Inspiration Award '09 Milan
23rd Sep 2009 - Hilary Swank, Franca Sozzani, Qi Qi, Giovanni Gastel, Witchy Hassan and Jan Rosenberg decided James Nolan from Central Saint Martins School of Fashion & Textiles, Great Britain with the icon – Odette and Odile as the winner for Triumph Inspiration Award 2009.


Milan, September 23rd, on the opening night of Milan Fashion Week, 28 fashion design students from 28 countries around the world represented their own exciting lingerie creation at the grand final of the Triumph Inspiration Award 2009 at a fabulous catwalk show in the famous design museum La Triennale.


Second prize went to Katinka Poole, student from Royal Melbourne Institute of Technology (RMIT) from Australia with her design based on the Sydney Opera House, Harbour Mirage as her ICON; while third prize went to Shani Elkin, student from Shenkar College of Engineering and Design with selecting Jerusalem as her ICON.

From imagination to reality... Midori Matsuo's Creation is here!
1st Sep 2009 - Last year’s winning piece, Under Skin by Midori Matsuo of Japan will be available worldwide starting the first week of October as a limited edition. Her concept: “When women feel like crying, they tend to hide it. What this kind of feeling and lingerie have in common is that both only reveal the ‘normal person’ in a woman’s life. I designed my lingerie to look like the face of a crying woman to illustrate this commonality.”


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