The finale of this year's Triumph inspiration award took place on 12 April 2011, during the Berlin fashion week. In a festive fashion show with 500 invited international guests from the business, fashion and society industries at the E-Werk in Berlin, 37 students from just as many countries presented their lingerie creations with which had already won the state-wide contests. All designs have been inspired by the design theme "125 years of celebrating women", chosen for the occasion of the 125th anniversary Triumph is celebrating this year.
The Award was hosted by the famous British TV and radio presenter George Lamb and judged by a top-class panel: model Lily Cole, the star photographer Ellen von Unwerth, the model and photographer as well as face and ambassador of Triumph Essence Helena Christensen, the international singer Coco Lee, the owner and CEO of the Premium Exhibition GmbH Anita Tillmann and Jos Berry who is Brand Executive Director for Triumph.
At 10pm and after the preview of Triumph's Spring / Summer 2012 Shape Sensation collection the big moment had finally arrived: The jury returned from their secreet ballot and George Lamb announced the winner of the TIA 2011.
The winners of the TIA 2011 are: 1st place: Boglárka Bódis from Hungary with the design Les Fleurs du Mal 2nd place: Nurten Yüksel from Turkey with the creation Hezârfen 3rd place: Diana Bobina from Romania with the creation AVA 1236
Boglárka Bódis was visibly touched and moved when her winning design was presented on the runway for the grand finale. “I still can’t believe that I won! The past days were so exciting – and I am very proud that “Les Fleurs du Mal” impressed the judges the most!”, said the 35-year-old winner.
The international young talent contest took place for the fourth time after already having been held in Beijing, Milan and London. The Triumph Inspiration Award is endowed with a € 15,000 cash prize as well as the commercial realization of the winning design.
More than 2,100 young designers from all over the world participated in this year’s Triumph Inspiration Award to follow in the footsteps of Nikolay Bozhilov from Bulgaria who won the award last year.
Shape Ambassadors announced
Six women have been crowned official Triumph Shape Ambassadors.
On April 29, Triumph and marie claire hosted a special event in Martin Place which saw 18 women from around Australia and NZ appear onstage as part of Triumph's Shape Ambassador Competition. Six women were crowned Shape Ambassadors and will represent their shape in an upcoming advertising campaign in marie claire.
Fifi Box hosted the live event, with Kate Harrowsmith, marie claire's Fashion Editor, Karen Ashley, Triumph’s Head of Sales & Marketing, and Leona Edmiston offering industry tips and tricks on dressing for your shape.