Latest News

  • Triumph and Dress for Success Partner to Empower Female Self Confidence
  • TIA International Winner 2011
  • Shape Ambassadors announced
Triumph and Dress for Success Partner to Empower Female Self Confidence
It is a well-known fact that the large majority of women are wearing the incorrect sized bra. Latest research places it at 8 out of 10. The unfortunate truth is that for many women who are going through personal struggles or unemployment, purchasing a quality bra that fits them perfectly is either unattainable or unaffordable.

Triumph have partnered with Dress for Success for a campaign taking place within Specialty Lingerie stores across Australia and New Zealand. Dress for Success is part of a global movement for change, empowering women to obtain safer and better futures. Empowering female self-confidence is at the heart of the Triumph brand. We understand that underwear plays a much greater role than support and modesty. Properly fitting underwear makes you stand taller and feel a great sense of confidence.

Until 19 April 2015, Triumph will donate one bra to Dress for Success for every 20 bras purchased by participating specialty stores across Australia and New Zealand. The donation value is estimated to be $50,000. “This partnership aims to raise much needed awareness of the Dress for Success charity, as well as encourage consumers to get involved, get fitted and contribute to the donation of lingerie” says Nicola Hodgson, Head of Brand for Triumph Australia and New Zealand.

The mission of Dress for Success is to promote economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. The charity provides each client with an interview suitable head to toe outfit to ensure they feel confident and accepted. 

“Attending an interview after years out of work or for the first time is a daunting experience for many of the women we serve. You can never underestimate how much of a confidence boost this beautiful Triumph lingerie will offer these women and how this will contribute to helping them transform their lives” says Sue Lewis-O’Halloran, Regional Director of Australia and New Zealand for Dress for Success Worldwide. 

Triumph expert bra fitters will pass on their knowledge and expertise to Dress for Success volunteers so they are able to fit clients into the perfect bra for them.  This bra will enhance their interview outfit to ensure they look polished and sophisticated.

To be involved in supporting Dress for Success, simply visit a participating Specialty Lingerie store to make you next Triumph lingerie purchase. For a full listing of participating specialty stores see the attached PDF.

TIA International Winner 2011
The finale of this year's Triumph inspiration award took place on 12 April 2011, during the Berlin fashion week. In a festive fashion show with 500 invited international guests from the business, fashion and society industries at the E-Werk in Berlin, 37 students from just as many countries presented their lingerie creations with which had already won the state-wide contests. All designs have been inspired by the design theme "125 years of celebrating women", chosen for the occasion of the 125th anniversary Triumph is celebrating this year.


The Award was hosted by the famous British TV and radio presenter George Lamb and judged by a top-class panel: model Lily Cole, the star photographer Ellen von Unwerth, the model and photographer as well as face and ambassador of Triumph Essence Helena Christensen, the international singer Coco Lee, the owner and CEO of the Premium Exhibition GmbH Anita Tillmann and Jos Berry who is Brand Executive Director for Triumph.


At 10pm and after the preview of Triumph's Spring / Summer 2012 Shape Sensation collection the big moment had finally arrived: The jury returned from their secreet ballot and George Lamb announced the winner of the TIA 2011.


The winners of the TIA 2011 are:
1st place: Boglárka Bódis from Hungary with the design Les Fleurs du Mal
2nd place: Nurten Yüksel from Turkey with the creation Hezârfen
3rd place: Diana Bobina from Romania with the creation AVA 1236


Boglárka Bódis was visibly touched and moved when her winning design was presented on the runway for the grand finale. “I still can’t believe that I won! The past days were so exciting – and I am very proud that “Les Fleurs du Mal” impressed the judges the most!”, said the 35-year-old winner.


The international young talent contest took place for the fourth time after already having been held in Beijing, Milan and London. The Triumph Inspiration Award is endowed with a € 15,000 cash prize as well as the commercial realization of the winning design.


More than 2,100 young designers from all over the world participated in this year’s Triumph Inspiration Award to follow in the footsteps of Nikolay Bozhilov from Bulgaria who won the award last year.

Shape Ambassadors announced

Six women have been crowned official Triumph Shape Ambassadors.


On April 29, Triumph and marie claire hosted a special event in Martin Place which saw 18 women from around Australia and NZ appear onstage as part of Triumph's Shape Ambassador Competition. Six women were crowned Shape Ambassadors and will represent their shape in an upcoming advertising campaign in marie claire.


Fifi Box hosted the live event, with Kate Harrowsmith, marie claire's Fashion Editor, Karen Ashley, Triumph’s Head of Sales & Marketing, and Leona Edmiston offering industry tips and tricks on dressing for your shape.



We are proud to announce the winners:



Nicole Erickson – QLD – Botticelli

Ashleigh Rossetto – NSW – DaVinci

Julie Nolan – NZ – Matisse

Alicia Cleland – NSW – Raphael

Anna Nicholas – NSW – Rembrandt

Kate Tarrant – NSW – Rubens



For more information, visit