Triumph in India

Triumph in India

Triumph Range in India

Comfort and Fit

Triumph In India

Triumph Range in India

Comfort and Fit

The lingerie market in India is still in its infancy and, till recently, the availability of high quality intimate apparel was limited to infrequent imports. Due to the limited availability and the lack of specialized and organized retail ambience, the fashion consciousness and quality awareness of the Indian consumer for intimate apparel is yet to be fully developed. The category, so far, has been largely marketed as a commodity and was price and margin driven. However, there is a large potential waiting to be tapped. Triumph International has been incorporated in India in March 2002. Starting July 2002, Triumph initially commenced operations in the 6 metros and has now expanded its distribution across 43 cities in India. Triumph's products are available at the National Chain Stores as well as leading retailers in these cities. In India Triumph's goal is to expand the womens' inner wear category by offering high quality, fashionable, comfortable and durable products at affordable prices. Triumph has done extensive research and the introductory range was specifically selected and designed based on the bodies and lifestyles of the Indian women.

Brasseries: Maximizer: Push up bras with removable pads to enhance cleavage. T shirt bra: With pre formed cups for a smooth, natural shape under body hugging clothes - with and without removable shoulder straps. Fashion Style: Stylish and trendy styles in lace and satin to suit every occasion. Form & Beauty: Firm support bras that provide shape and support for voluminous women. Be Happy: Cotton styles for comfort all day long. Tri Action Sports Bra: Provides excellent support for an active lifestyle. Briefs: Triumphs range of briefs encompass several co-ordinate briefs that can be matched with the brasseries as well as two independent brief lines: Sloggi: Triumph's best selling cotton stretch brief segment that provides lasting shape retention, freedom of movement and fresh comfort all day long. Sloggi is the world’s best selling brand of briefs with over 600 million pieces sold worldwide. Sweeties: Intimate briefs for everyday wear. The range comprises of 54 styles in various colours and sizes. Triumph has recently introduced its Fall / Winter 2004 range. The new collection focuses on both fashion as well as the functional aspects of ladies' intimate apparel. The Fall / Winter 2004 collection includes the Tri Action Sports bra from Triumph - a non underwired sports bra made of stretchable material with a wide elastic band that gives excellent support for an active lifestyle, providing greater ease and freedom of movement. The fine mesh at the inner bust edge improves airflow, providing cool comfort. A statement of sleek look and design, the Fall Winter 2004 range is not only different but incorporates fabrics, never seen before in India. The new Fashion Style collection has elegant embroidery with beautiful scalloped necklines and deep plunging décolletés that are seductively transparent & reveal your precious beauty. Triumph is also one of the few companies in India to offer sizes ranging from 32A going up to 42D in brassieres. In briefs, Triumph offers sizes ranging from "S" to "EEL". Triumph's products cater to all ages, from the young, budding teenager to the fashion conscious youth to more mature women. The consumers who used to purchase their lingerie abroad, can now easily buy world class products at a store close to them. But, besides this class of consumers, other consumers too now get the chance to shop for products that they earlier aspired for, but were unable to purchase easily. Over the past few years the Indian Consumer in the metros and the larger cities has been getting more and more aware of the nature and quality of products and brands available in the more developed economies. Now one can see the emergence of a new class of consumers in the country that is younger, urbanized and has the income to satisfy its aspirations, resulting in an increasing demand for quality products, brands and services. Triumph's products aim to fulfill the various needs of a consumer and enable the modern day women to discover that inner wear can be stylish and fashionable, and yet so very comfortable.

Not only in India, in many parts of the world, many consumers are quite often not very sure of the functional aspects of a bra or even their own sizes. Triumph's sales personnel are trained to measure sizes accurately and Triumph often provides Sales Advisors at large stores to guide and advise the consumers in selecting the correct fit and style best suited for the consumer. The retailers' sales persons are also trained in these aspects, wherever possible. A lot of emphasis is placed on visual merchandising to enable consumers to see the products, touch them, feel them, try them on, experience the sensation of wearing them and, only then, buy them. Shopping for intimate apparel should be an exciting experience! Triumph is committed to developing the lingerie market in India in a way that benefits its customers, business partners and employees.

back