News

  • Our New Look!
  • Triumph Sports Collection
  • Triumph's Beginners Collection
  • Experience the "NO WIRE" Sensation!
Our New Look!

 

In Spring/Summer 2016 we are celebrating our brand personality, bringing our values to life with a new, more feminine, logo.

 

In determining our vision for the future, we’ve cast an eye over our past; after all, we’re exceptionally proud to be a family company and “the maker of lingerie since 1886” with a reputation for providing outstanding quality and exceptional craftsmanship. So as well as emphasizing femininity and empathy, we’ll be referencing our heritage. Our beautiful new logo conjures up everything we stand for and where we want to go.

 

As an iconic global lingerie brand, Triumph has upgraded its image to really stand out in the competitive intimate apparel market. Now we’re making Triumph more enticing for the consumer.  Looking to the future, we see Triumph leading the way with even more innovation, beautiful design and perfectly fitting garments.”

 

Sensual without being overtly sexy, feminine, informal and warm with inner drive and strength, our realigned look is rooted in craft, and multifaceted to reflect our extensive range of products for various occasions.

 

Inspired by more than 130 years of Triumph archives our new logo stands out in the market. Communicating the strength of the brand’s heritage in combination with its progressive personality, it is influenced by vernacular German handwriting of the 18th century and our logos from the mid-20th century. The flowing and looped bespoke lettering balances warmth, femininity, fluidity and strength. Meanwhile, the new crown developed to contrast and top the brand name is strong, angular and contemporary, signifying Triumph’s technical ability. It’s also an integral part of the brand pattern which is reminiscent of the stitching detail embellishing early Triumph corsetry. The powerful new Triumph red is very feminine and is now used as an accent color on warm grey.

 

We believe that our latest promotional photography truly catches each element of our brand personality as we speak woman to woman, capturing realistic aspirations and moments in her life. In the same way, our retail stores are authentic and engaging where consumers can breathe in and appreciate the craftsmanship and heritage of the brand.

 

Triumph Sports Collection


Triumph Puts New Sports Bra Line to the Test

 


The maker of lingerie since 1886 banishes the active woman’s wardrobe woes with the launch of the one sports bra that’s for you

 

Triumph, the maker of women’s lingerie since 1886, recently launched their latest stylish sports bra collection with two sessions of non-traditional physical activities for women to put their new designs to the test.

 

The first session took place in Fitness First Platinum, located in SM Aura. The event featured Triumph’s sports bra ambassador, UAAP Season 77 Volleyball Finals MVP and Ateneo de Manila University veteran, Amy “Kiwi” Ahomiro, who personally took the guests through an intense 30-minute body combat class. The second session involved another alternative fitness activity via Saddle Row, Serendra. There, the guests were able to experience a unique spinning class that allowed them to push their muscles with their every pedal.

 

All guests who attended were greeted by a Triumph measuring station at the entrance of the venue that featured a rack lined up with the new collection. Before entering into any of the fitness sessions, a Triumph fit expert would assist them in updating their bra size and finding the right undergarment for the planned activities.

 

Some of the guests who were seen participating in the sessions at Fitness First Platinum and Saddle Row were society figure Denisse Oca, TV personality Jan Marini Pizarras, Century Tuna superbod runner-up Cherry Ann Kubota,  yoga instructor Missy Castro, kikay runner Noelle de Guzman, and blogger Hannah Villasis.

 

The new Triumph sports bra collection comes in three designs to fit the intensity of a woman’s physical activities. The low intensity bra comes in two styles, while there is one each for the medium and high intensity bras. Each one of them has been carefully molded to follow every curve of a woman’s body, providing excellent support, fit and freedom of movement, so all you need to do is focus on your workout.

 

Check out what our guests have to say about our new sports bra! Visit https://www.facebook.com/triumphph/videos


 

Triumph's Beginners Collection
A Perfect Beginning!


Every young girl should start with Triumph's Beginners Bra. A specially designed youthful collection made with natural cotton for a simple yet super reliable and ever-so-comfy choice.

 

The Beginner's Collection is available at the following locations:

 

The Triumph Store (2/F Robinsons Place Magnolia)

 

- The SM Store: Megamall, Makati, Mall of Asia, North Edsa, Southmall, Fairview, Cubao, San Lazaro, Marikina, BF Homes Paranaque, Sta. Mesa, Manila, Baguio, Clark, Sta. Rosa, Lipa, Batangas, Dasmarinas, Bacoor, Pampanga, Marilao, Cebu, Davao, Naga, Tarlac, Lucena, Calamba, Bacolod, Iloilo, Lanang (Davao), Harrison Plaza, Taytay, Consolacion, General Santos, San Mateo

 

- Robinsons Department Store: Robinsons Place Manila, Galleria, Festival Mall, Dagupan, Tacloban, Centrio (CDO), Abreeza (Davao)


- Rustan's Department Store: Makati, Alabang Town Center, Shangri-La Plaza


- Metro Department Store: Market!Market!, Metro Ayala Cebu, Mandaue


- Landmark Department Store: Trinoma, Makati


- Triumph Outlet Store: Gaisano Mall of Davao, Gaisano Countrymall

Experience the "NO WIRE" Sensation!
Triumph is bringing women across Asia an incredibly magical lingerie experience with the launch of Magic Wire, a ‘No Wire’ bra sensation that offers all the support of a traditional underwire, with the feel, flex and comfort of none!


Ingeniously fusing function, fashion and extreme comfort, Triumph’s best fit innovation yet brings women their ultimate cleavage enhancing experience in maximum comfort. Made from non-intrusive, flexible soft shields invisibly contained within the bra cups themselves, Magic Wireoffers full support of a traditional underwire with the feel of none.


The ultra-light integrated shields are totally flexible, allowing easy freedom of movement and uninhibited comfort, with all the firm support, lift and shaping benefits of more rigid underwire bras, which often dig in and irritate.


Skilful designers have also employed the latest flat-edge technology, ensuring the finest tapered bra cup edges and the smoothest transition to the body.


Magic Wire is the star of Triumph’s superb Magic Cleavage Collection, an exclusive assortment of its best-ever cleavage favorites (including the well loved Soft Cushion and Aqua bras) brought together in celebration of ‘20 years of cleavage magic’.


Since the introduction of the highly popular Maximizer bra in 1995, Triumph’s cleavage enhancing bras remain a firm No. 1 choice for women all over Asia who enjoy wearing confidence-inspiring, stylish intimate apparel.


Extreme comfort, perfect fit and a breathtaking cleavage – what more could a woman want from her favorite bra?


Wearing is believing with the sensational new Magic Wire…


The exciting new range and all its benefits can be discovered on our mini-site at:
http://www.triumph.asia/magicwire/

 Experience the "NO WIRE" Sensation at the following locations:


The Triumph Store (2/F Robinsons Place Magnolia, QC)


Robinsons Department Store:

  • Robinsons Place Manila (Ermita)
  • Robinsons Galleria


SM Department Store:

  • North Edsa
  • Megamall
  • Mall of Asia
  • Makati
  • Aura
  • Marikina
  • Fairview
  • Lanang Davao
  • Cebu
  • Davao

Rustan's Department Store:
  • Shangri-La Plaza
  • Makati
  • Alabang Town Center
  • Cebu

Landmark Department Store:
  • Trinoma
  • Makati

Metro Ayala Cebu