• Triumph Essence Valentine's Day
  • Shape Sensation Challenge
  • Miss Triumph Girl Winner - Rachael Sia
  • OG Shape Sensation Workshop
  • Miss Triumph Girl Contest
  • Triumph Inspiration Award 2011
  • Party Bra Event @ Robs Gala Night!
  • Define your Oomph!
  • Beat the Heat with a Super Cool Line-up from Touch Cool Maximizer!
  • The New Intellient Push-up Bra, Memory Cushion Maximizer
  • Triumph Singapore Crowns Grace Eliana Sugiarto
Triumph Essence Valentine's Day
Post your wish for a luxury Valentine's Day!


All you have to do is just click on the link below, post a picture and text describing the luxury you wish for and you could stand a chance to win a dream vacation to New York City and many other indulgent prizes!

The most "liked" post receives a Triumph Essence lingerie set plus jewellery from Tiffany & Co. And each day, a Triumph Essence lingerie set plus Chanel No.5 body cream will be raffled off!

So what are you waiting for? Start posting and you might be the lucky one!

Online posting ending on 14th February.


Shape Sensation Challenge


Which Shape Are You? YSIOA…


It was a day of sexy curves and shapely bodies as women islandwide stepped up to the test at the Triumph S-Shape measure challenge! In the search to achieve the ideal figure, women got their bodies measured and analysed. Based on bust-waist-hip ratio, Triumph has identified 5 body shapes to help women achieve their ideal hourglass figure with the right shapewear targeted at their problem areas.


"Triumph revolutionary Shape Sensation helps women to discover their body types, and accentuate their curves instantly!" says Doy Teo, Managing Director of Triumph International Singapore, Malaysia and Indonesia.




Participants got great tips and insights on attaining and maintaining that ideal S-Shape, hourglass figure with Triumph Shape Sensation. A simple step of keying in their measurements into the ipad used by the shape stylists, the before and after results show how instantly one can have their bust size up a cup size, inches off on their waistline and up to 7cm off on their hip and thighs!


Everyone saw what Triumph Shape Sensation; the ultimate curve creator could do as they received expert shaping advice from celebrity fashion designer, Keith Png and Esther Toh, AVP of Brand Management of Triumph International Singapore.


"This collaboration was a great experience as it showcases what Triumph Shape Sensation can really do in many interesting and creative ways." says Keith Png.


After having measured more than 1500 women in Singapore, we gathered the results of a big percentage of I and A shape of 48% and 26% respectively. Following behind is S and O shape at 12% and a small 2% of Y shape.



So what are you waiting for? Discover your shape and achieve your hourglass figure instantly! Step up to your nearest Triumph counter today!

Miss Triumph Girl Winner - Rachael Sia


After a month of online and offline vote rallying, the winner of Miss Triumph Contest was finally revealed on 26 August'11 and she is RACHAEL SIA!


The contest saw all the participants in Sexy Cushion and alluring outerwear for a photoshoot, where the winning photograph that best demonstrated the new sexy for modern women was decided. From the competitive online voting from all particiapants' friends & fans, which closed on 26 August, it managed to attracted over 3000 votes.


All of them received a luxurious lingerie hamper worth $500 each and our winner, Rachael, walked home with an additional prize worth $2000. Congratulations, once again to our newly crowned Miss Triumph Girl!


OG Shape Sensation Workshop


Exclusively at OG from now till 1st Oct'11!


Find out which shape are you as we explain YSIOA, the 5 identified body shapes and recommend you products for your problem areas. Professional speaker from Mary Chia will also be doing a demonstration on DIY massgae technique to lift, firm and shape your bust.

Tickets to the workshop is priced at $20 and participants to receive a goodie bag worth $80 which includes a $20 Triumph voucher and Chitosan Professional Bust Enchancement Treatment worth $225 from Mary Chia.

Seats are limited. Sessions' details as stated below. Call us today to register!


1. OG Ochard Point (6737 6713), 17th Sept'11 - 2PM

2. OG People's Park (6538 3718), 24th Sept'11 - 9AM

3. OG Albert (6339 7963), 1st Oct'11 - 9AM

Miss Triumph Girl Contest



Triumph Sexy Cushion Maximizer launch in associate with ELLE magazine went on a hunt for Miss Triumph Girl who dares Open Up! 6 ELLE readers have been selected for an alluring photoshoot. And now it is up to you who deserve to win the title and prizes worth $2,000! Simply 'Like' our facebook page and you can start voting!


What’s more, 6 lucky voters will win a pair of tickets each to EQUUS on 30 August 2011, 8pm at The Drama Centre. To find out more of EQUUS, please visit


T&C: Winner will be determined by 70% online votes and 30% based on Triumph management decision. Contest ends 30 August 2011. Winners for EQUUS tickets will be notified by 22 August 2011 via facebook private message and tickets to be collected at Triumph office by 30 August 2011.

Triumph Inspiration Award 2011




Singapore completed their successful national finals on the 31st of March and the winning designs were chosen. Elegant shapes and patterns appeared on the runway and impressed the audience and the judges made their decisions.



The national final winner Winnie Setio was inspired by the 1950’s and  wanted to celebrate women’s figures, particularly Sophia Loren’s. Winnie wanted to create a piece that identified with Sophia’s views “A woman’s dress should be like a barbed wire fences, serving its purpose without obstructing the view.” She named the piece ‘Beau De Contour’. In English, beautiful contours.



The runner up, Nelly, also wished to celebrate the female form, but in a different way. Her design ‘Eve’ depicts the scenery of the Garden of Eden. With a nude coloured bra and panties she decorated her ‘Eve’ with black yarns, resembling hair and decorated with vines and flower patterns.



Third Place: ‘The Modern Vintage’ expresses the desire to redefine and sculpt a woman’s body and posture to restore it to it’s former elegance. Sophia Eng, the designer, was inspired by Lisa Fonssagrives Penn, a queen of glamour and elegance.


Well done Singapore!

Party Bra Event @ Robs Gala Night!
The Party Bra collection has launched with a BIG BANG! It started with the Robinsons Gala Night followed by Metro Ladies Night. For more pictures on the events (and our smoking hot models), take a look now!



Define your Oomph!
Soft and generous, the effect is immediate... the feel, purely natural.


Check out Robinsons Raffles City Exclusive below!

Come buddy up with your girlfriend and take up our challenge!

Also, check out our Cleavage Unlimited "passport" that will showcase the different effects of push-ups + wardrobe tips that best matches the respective bras (innerwar to outerwear) as well as accessories to create the va-va-voom effect!


Take a look at a page-by-page peek at our Little Black Book of big secrets!



See you then on 9th October!






*** Nikolay Bojilov from Bulgaria ***


On 16th September, Triumph kicked off the London Fashion Week with a star studded catwalk show led by young designers, for the international final of the Triumph Inspiration Award 2010. The event was hosted by Actor and Dancer Adam Garcia, and judged by the fashion industry’s crème de la crème – Supermodel, Helena Christensen; Photographer, Rankin; British Fashion Designer, Matthew Williamson; Actress and Singer Karen Mok; Chair of British Fashion Council Development Committee, Hilary Riva and Head of Global Brand Management Triumph, Suzanne McKenna.


The panel declared Nikolay Bojilov from Bulgaria the winner of this year’s global final of the Triumph Inspiration Award with the design “Morphology”.


Despite strong competition from 26 other countries and much deliberation by the judging panel, Nikolay Bojilov scooped the prize of €15,000 and the phenomenal opportunity to work alongside Triumph’s design team in Hong Kong to turn their winning showpiece into a commercial garment, to be sold as a limited edition piece in Triumph’s stores and selected outlets worldwide from summer 2011.


The 2nd and 3rd places were awarded to Amaya Cárcamo from Spain with “Wood Sensation” (2nd) and Ludovico Loffreda from Italy with “Memory of Shape” (3rd); who won €10,000 and € 5,000 respectively.


This is the third year that Triumph International, one of the world’s leading lingerie and shapewear brands, invited young students from world-renowned fashion schools to prove their creativity in an international design contest of the highest calibre.


By interpreting the design theme “Shape Sensation”, upcoming talent took centre stage with their multinational view of shapes and silhouettes. This year, for the first time, a one-piece design was allowed to be entered instead of only a two-piece bra and briefs, but the big goal remained the same: win over the jury with the inspiration and creativity of a unique showpiece.

Check out the TIA SG winning piece below:



Also, Cheryl Cole stars SINGAPORE Winning piece of Triumph Inspiration Award 2010 in her latest music video!




An annual festival, 2nd year in the running with world-class music acts from Korea and prominent names from Japan's musical empire! This year, bands such as Tenko, SuG, F.Cuz, After School & LM.C

The festival featured in bus stop shelters, radio spots, websites and television such as AXN Animax, reaching out to 40 million viewers worldwide.

With Triumph being the official wardrobe and styling, a fashion show was held and we showcased the newly launched collections – Summer Party Bra and Silky Memory Cushion! The show was separated in 3 segments from Beach Party to Vamp Glam & Sleek and Sexy!


Check out the photos below!




Look at the crowd!







The Triumph Inspiration Award (TIA) is back again in her 3rd year running!


Make a patriotic VOTE in support for SINGAPORE's Finalist - Grace Eliana Sugiarto at here now! 

Cast your vote and stand to WIN a trip to the Triumph Inspiration Award 2010 Grand Final in London and other exciting prizes!


Voting begins 2 August - 31 Aug 2010!



Triumph Inspiration Award 2010: "Shape Sensation"

For the third year, Triumph International invites young students from world-renowned fashion schools to prove their creativity in an international design contest of the highest calibre. The winning designs from 27 countries will need to impress a prestigious intenantional jury at the grand final, the year held in the fashion metropolis of London on 16th September 2010, as well as the worldwide online community at


By interpreting the design theme "Shape Sensation", upcoming talent will take centre stage with their multinational view of shapes and silhouettes in the Triumph Inspiration Award 2010. The ultimate goal remains the same: the young designers must win over the jury with the inspiration and creativity of their unique showpiece.


The winner of the Triumph Inspiration Award will have his/her design adapted and fully realized into a commercial garment sold as a limited edition set in Triumph stores worldwide + 15,000 Euro prize money! Expect the fashion-lingerie industry to be on its toes!

Exclusive at Takashimaya Square, 11-16 May 2010!


Triumph’s Sexiest Sale in Operation had gained accelerated access last weekend at Takashimaya Square.
Look out for Triumph’s Traffic Stopping Deals this Great Singapore Sale, driven by the CTE (Citywide Triumph Extravaganza) and get one item FREE with every three purchased—inclusive of our latest collections like the Cleavage on Demand and Touch Cool Maximizers at Maximizer Valley!
Fret not if your day is bogged down by work, we’ve thoughtfully drafted out Rush Hour Specials for you busy people. Triumph’s ERP (Exceptionally Reduced Prices) is not to be feared but to be embraced: from 12 pm-2 pm and 6 pm-8 pm, prep your traffic-weary souls for awesome BRA-GAINS like 2-for-1 deals!
Also keep a look-out for our sexy Traffic Wardens & get summoned by them to receive parking coupons for tear-out promotions going up to 50% OFF! You can also be our Traffic Stopper when you’re spotted in RED to get a $10 Triumph voucher!
Don’t worry if you’ve missed this Extravaganza cos’ gantry opens islandwide NOW till 25 July 2010!!
What’s more? We will be opening the latest and sexiest boutique at IMM! Now with 9 boutiques and almost 40 counters spanning the length and breadth of the country, staying within the neighbourhood doesn’t mean you will miss out.


Beat the Heat with a Super Cool Line-up from Touch Cool Maximizer!

Check out our Exclusive Launch with Robinson Raffles City and Centrepoint


“Fill my cup” teaser message was distributed together with Frolick yogurt cups on 1st & 2nd May during our exclusive launch at Robinsons, Raffles City and Centrepoint.

What’s more? Mobile users also received MMS blast to redeem a cool exclusive giveaway when the message was presented at our counters. These activities indeed received overwhelmed responses just on the first day of the launch.

The vibrant Touch Cool Maximizer collection is made from futuristic fabric that has an instant cooling effect and immediately reduces body temperature. On contact with the skin, the fabric feels noticeably cooler and immediately dissipates body heat – now that’s cool! Active, fun-loving chicks will definitely adore this collection as you can look sizzling hot while you stay ultra cool, Go get yours today!

The New Intellient Push-up Bra, Memory Cushion Maximizer
Exclusively at TANGS!


This was the first-ever “Squeeze and Fit” test at TANGS, Beauty Hall and Fashion/Apparel departments. The intelligent memory cushions are displayed through visual merchandising points where customers are encouraged to squeeze the actual pads which proofs that the materials retains its original shape – unique recovery function.
Triumph’s Memory Cushion Maximizer is super smart and ultra comfort. The innovative cushion cups provides the ultimate fit time-after time, instantly shaping to your body’s contours for snug support.
Lifelike to the touch, the Memory Cushion Maximzier instantly gives you an hourglass figure as it wraps itself around the body. The effect is the most natural, shape-enhancing lingerie ever to be created. The new series complement with the Bum Booster which gives a shapely bustline and provide balance for more voluptuous silhouettes.

Triumph Singapore Crowns Grace Eliana Sugiarto
28 April 2010 saw twelve fashion students showcasing their lingerie designs at Amore Living fitness and spa club at City Square Mall. By interpreting this year’s design theme of “Shape Sensation”, the students competed for the honour of representing Singapore at the Triumph Inspiration Awards Final held in the fashion metropolis of London in September this year.
The showpieces were presented in a fabulous catwalk to a panel of five distinguished judges well-immersed in the fashion industry. The question-and-answer sessions were engagingly active, with our judges fielding questions ranging from relation to the theme, to design technicalities like colour blocks, lines and silhouettes.
Grace Eliana Sugiarto, 22, from Raffles Design Institute was crowned as Singapore’s National Winner, wowing the panel of judges with her concept titled “Preserved Beauty”. Grace not only walked away with cash and prizes worth up to $2,000, she also gets an all expenses paid trip to represent Singapore in the International Final of the Triumph Inspiration Final 2010, competing with twenty-seven other national representatives!
Allowing a 1-piece lingerie comprising a bodysuit to be entered in the TIA for the first time in 2010 has inspired Grace. She explains her piece eloquently, “Today’s bodysuits are inspired by the wrapping methods of mummification—but using nude stockings instead of linen bandages. My inspiration was Pharaoh Hatshepsu, the first woman to rule Egypt and she brought much prosperity, wealth and peace in her time! Although she has lived thousands years ago, she would be rocking the lingerie in the other world.”
Our distinguished judging panel from the fields of design, fashion and media, consist of Mr Alfie Leong - Singapore fashion designer, Ms Grace Lee - Editor-in-Chief of Nüyou, Ms Sharon Lim - The Editor-in-Chief of ELLE, Mr Yeoh Wee Teck – The New Paper’s correspondent, and our very own Ms Doy Teo - Director of Triumph International Singapore.
Given that all twelve designs were exquisite and well thought out, it was tough to pick a winner. But the judges made their decision by keeping the following criteria in mind: innovation and creativity in interpreting the design theme “Shape Sensations”, individuality and uniqueness, concept, aesthetics, quality in design and execution, as well as presentation. , In the end, all judges agreed that Grace’s piece deserved to be called the most inspired and inspiring of them all. The Triumph Inspiration Award National Final is a true spectacle of aspiring local student designers.
Foo Jia Wen, 21, from the Raffles Design Institute came in as 1st Runner-Up with her piece titled “My Ideal Sexuality” and received $1,500 worth of cash and prizes.
Sandar Aung, 32, from the Raffles Design Institute was awarded the 2nd Runner-Up with the design “Touch the Solid Mass” and received $1,000 in cash and prizes.
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