Jan 2006

Maximizer 10th Anniversary - 10 years of empowering women

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Maximizer celebrates 10th Anniversary with Nadya, Vernetta and Steph 5 million Maximizer Bras sold in the past 10 years and still counting… Triumph International Singapore -- Maximizer, the brand that changed cleavage forever, celebrated its 10th anniversary this January by unveiling its new marketing campaign - My Maximizer, My Trump Card. Consumer will soon be able catch the TV commercials featuring celebrities – Nadya Hutagalung, Steph Song and Vernetta Lopez. The result is a distinctive look at individual style and expression, which captures the essence of Maximizer. "We specially selected Nadya, Steph and Vernetta because they truly embody what Maximizer is all about, feeling sexy, confident and playful," said Doy Teo, Director, Triumph International. "And they look absolutely stunning in our latest collection of Maximizer even though they're fully clothed in the commercial. Maximizer simply enhances the girls' natural curves, making them look even more confident and sexier than ever. " A Date with Nadya Hutagalung on 21st Jan 06, Sat , Nadya will be making an exclusive appearance at the glass windows of TANGS this coming Saturday, 21st Jan 2006 at 8pm. Get ready to be enthralled by her beauty and grace as she mingles with audience and gives away attractive gifts to the lucky ones. Live Fashion Showcase of Jade Maximizer on 20th Jan 06, Fri To celebrate the Chinese New Year in style, a live fashion showcase of the Jade Maximizer will be held at the glass window of TANGS on 20th Jan 06, Friday at 8pm. The Trump Card 10 years of success in Singapore, Triumph celebrates Maximizer's 10th anniversary with its first marketing competition - Take the Plunge! The marketing competition was opened to all higher learning students in Oct 2005, just in time to put everything together to launch the Maximizer campaign in 2006. Project MaxX, comprises of 3 females and 2 males from Singapore Management University, won the competition. Titled as "The Trump Card", the marketing proposal went live on 8 Jan 2006. The students had the rare chance to execute Maximizer's 10th anniversary campaign in the real world during their school holiday in Dec. "Ten years revolutionizing the fashion industry, Maximizer is more than just a foundation wear. It is a modern women's trump card, empowering them to feel sexy and confident with themselves," said Doy Teo, Director, Triumph International Singapore Pte Ltd. "We're providing ultimate cleavage to women without the agony of plastic surgery." Diamonds & Lingerie Triumph brings together two of a girl's best friends - lingerie and diamonds - to kick off its Maximizer campaign - My Maximizer, My Triumph Card. Each month from January till October 2006, one lucky Maximizer customer will be rewarded with a sparkling jewellery piece from Royal Diamond Industry. All entries will be qualified for the grand draw of a one-carat diamond at the end of Oct 2006. In addition, customer who purchases 2 pieces of the Maximizer bras will be given a limited edition of the Maximizer Trump card. Keen loyal Maximizer fans will be happy to know that there will be a new design every month till Oct 2006. 10 most iconic Maximizer girls wearing the bestsellers are specially chosen to depict each Maximizer milestone in the ten years of empowering women from all walks of life. January Trump card features the first collection of Maximizer which is launched in 1995. The Amazing Maximizer Launched on 20 April 1995, 14,000 pieces of Triumph’s Maximizers with a price tag of $39.90 each were snapped up within two weeks in Singapore. The response was so fantastic that a waiting list had to be created and a hotline set up to appease the overwhelming public enquiries. It was no surprise that the Maximizer became the nation's top seller. Women lined up outside department stores in order to buy the coveted bra, and by the year's end, the Maximizer had grown from a mere foundation wear into a "vital fashion accessory”. In fact, the word “Maximizer” defines the product category, just like what “Panadol” is to painkillers or “Kleenex” is to tissue paper. Till date, 5 million pieces of Maximizers have been sold in Singapore and more are expected with 55 new styles of Maximizers to be launched from January till October 2006.

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