2008
A new modern Triumph Logo is at the very centre of a complete new corporate design, with which Triumph will engage more directly with its consumers and their desires and wishes. The current Triumph advertising campaign, photographed by the Swede Peter Gehrke, shows the self confident Triumph woman in natural and realistic life situations. Triumph is also not only taking inspiration for its designs from within its own ranks: the “Triumph Inspiration Award” has been created so that talented young hopefuls have the chance to make a name for themselves in the world of fashion. The award recognises the talented young designers of tomorrow from all over the world and in doing so creates a dialogue between the company and creative young consumers. The emotional bonding of the brand follows via the Triumph Stores, which are not only a showplace for the products but also, above all, promote personal contact with the target group.