Circularity
Our commitment to circularity is rooted in the belief that waste equals opportunity. Our holistic approach empowers us to rethink waste management and create new value from discarded materials.
Designing for Longevity
One key aspect of achieving circularity is creating products designed to last. Our lingerie collections are crafted with durability and timeless appeal in mind, encouraging customers to invest in quality pieces that reduce the need for frequent replacements.
We actively incorporate design techniques and material choices that extend the lifespan of each item while maintaining comfort and style.
Recycling and
End-of-Life Solutions
We are committed to finding innovative solutions for recycling lingerie and intimate apparel, which has historically faced challenges due to its complex and mixed material compositions.
Triumph’s Together We Grow program started in our stores in Europe, encouraging consumers to bring back their used clothes.
In collaboration with TEXAID®, this initiative ensures that garments in good condition are given a second life, while those that cannot be reused are recycled into new materials. For more information, please visit Together We Grow.
Repair Program
To further support a circular economy, we plan to develop initiatives that promote repair and reuse. In Switzerland, customers can access BELDONA’s repair services for their favorite lingerie items, allowing them to prolong the life of their garments rather than discard them. We are looking for other possibilities in other regions for the repair and reuse of their favorite lingerie products.
Consumer
Participation
Educating customers on sustainable care practices to help them extend the life of their products. In 2022, we launched our ‘Clevercare‘ page as the foundation of our customer-facing product circularity program. By offering simple, effective tips on storing, washing, and drying, we empower our customers to keep their lingerie looking and fitting perfectly for longer.