We craft products and experiences that are truly personal. When it comes to lingerie and intimate wear, one size does not fit all. Beyond physical fit, we care about emotional compatibility too — intimacy is a feeling. Feelings are not absolute. They can’t be categorized and ticked off. They change throughout life, daily, or moment to moment. What feels best matters just as much as what fits best.
This isn’t the same for everyone. We believe in celebrating the individuality of every woman.
Naturally collaborative, we improve by listening and learning: working directly with our community so that our products are made together, with trust.
Progressing with intuition, not just innovation. We stay open to new influences. We’re not afraid to reject the status quo.